In 15 years of delivering event solutions we’ve seen the good, the bad, and the ugly ways to plan, organise and run exhibitions, stands and events.
Enough is enough — we’re launching this newsletter for the events and exhibitions industry, sharing hints, tips and thoughts on all aspects of event management.
We’ll include marketing, sales and social media guidance, as well as take a look at the international locations currently making their mark on the events and exhibitions industry.
This edition includes:
• 5 things you need to do at exhibitions
If you’re working an exhibition, things are often different. You’re on your feet all day, the air-conditioning might not work, and you may have to talk to people who you’d normally run a mile from (and that’s just your co-workers) read more…
• 5 things you really don’t need to do at exhibitions
We’ve compiled this list based on our personal experiences, what we’ve overheard at events, and from reading post-event comments on… read more…
• How to use Google Analytics to see how many people download your event documents
Let’s say you have a prospectus, available as a pdf, and you want to see how many people download it… read more…
• How to develop a social media strategy for your event (and hashtag tips)
Exhibitors need to evaluate their strategy, decide if social media is a tool that will help achieve their goals, and then… read more…
• What to do in Barcelona after your event
we thought we’d let you know about some of the other parts of Barcelona. The parts you can take your colleagues, peers and prospects to when… read more…
We welcome your input, so please add your comments to the articles, and let us know which topics you’d like us to cover in future editions.
And please, feel free to forward this to a friend or share on social media:
(Twitter, Facebook, LinkedIn, Google+)
The i3 team
Innovations Coming to an Exhibition Stand Near You
5 key things you need to consider when choosing an event partner
The Event Planning Cycle
How to make your event and exhibition giveaways memorable
5 ways to use VR in your campaign
VR at events: Blurring the lines between physical and virtual reality
Create memorable experiences that change perceptions.
One of the key metrics for reporting on your event is visitor numbers. And many events are now using technology to increase automation and get more insight...
Take your event one stage further...
A look at some of the options you have for making a perfect first impression.
Holding an event in an unusual venue is the ideal chance to make your mark.
European cities are the preferred location for rotating international meetings.
The change in how we consume content — from passively watching and reading to actively consuming and commenting — is reflected in people’s expectations of events.
Facebook was launched 11 years ago. YouTube had its 10th birthday earlier this year. Twitter is nine years old. But what about the newcomers?
It requires a mindset adjustment, but the rewards can be huge.
Here are 2 ideas, to help you increase the lifetime value of your clients or customers. To start, you need to understand what their current, average lifetime value is. It’s relatively simple.
So how do you trim the fat when you're already close to the bone? That's exactly what i3 asked our exhibiting experts.
If you work in events, the city offers an incredible array of professional possibilities and opportunities.
Here’s a list of tips to help you minimise the costs of your event:
How to effectively assimilate tablets into your marketing mix.
Every exhibition is different for every exhibitor, therefore no single measurement tool will work for everyone.
The secret to social media success isn't really all that different from any other event marketing tactic...
We’ve compiled this list based on our personal experiences, what we’ve overheard at events, and from reading post-event comments on social media. If you’ve got any others, please let us know!
If you’re a delegate, attending an exhibition can be one of the highlights of your job. You get to network, investigate new technology, and hopefully get spoilt by potential suppliers.
This newsletter is for the events and exhibitions industry, sharing hints, tips and thoughts on all aspects of event management.
Barcelona is one of the key European destinations for exhibitions.
I just wanted to personally say a huge thanks for all your hard work and support – the pods were superb – it was fun, and a great result! Also a big thanks to your crew who were fantastic – a really good bunch of guys. Really enjoyed working with you!
Saleha Williams, Head of New Business Development
Our stand really stood out from the 1300 other stands as it was so slick, well-designed and on-brand. It really embodied the Red Bee Media brand and was listed for the ‘Best Stand Design’ award by IBC!
Clare Plaisted Head of Communications
i3’s positive attitude, professionalism and commitment to deliver high quality results within an extremely tight deadline and to budget, was nothing less than impressive. They met all challenges head on, with good humour, and was very effective in rallying other stakeholders. I would have no hesitation in recommending them.
Google Events Team
After delivering one hundred and thirty five events within a twelve month period throughout the UK, including 8 installations in one week, I am confident in the service they provide. Their commitment, intelligence and creativity greatly improved the profile of O2 in the Business to Business sector.
Nigel Dutton, Head of Tactical Marketing
I personally, have never worked on an event that has gone so smoothly... Two amazing days that we can build on for the future – my personal thanks to all involved.
Jason Sullock, Director
These successes reflect the hard work and commitment across all aspects of our activity for the show – thank you once again for your contribution to this success.
Craig Dwyer, CMO