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Insight

Using Live Events to Create Brand Awareness

Irrespective of which market sector you’re in, creating a live event is a fantastic way to get the attention of clients and potential prospects. This could just be a social Summer & Christmas party or structured around business development such as the launch of a new product or promotion.

Holding a live event gives you valuable ‘face time’ with potential customers and offers the opportunity for them to experience the look, feel and personality of your brand. Maybe, adopt a theme to create additional interest, such as a 1920s cocktail evening or a vintage tea party.

Why not also consider raising funds for a chosen charity at your event – it’s the perfect way to give back as you increase brand loyalty? One i3 client hosted a Corporate Annual Touch Rugby Competition at Twickenham for invited corporate teams & organisations who all come together to raise funds for the various charities they support. The day was always filled with loads of energy, with so much positivity coming from the teams and supporters!

Live events are an opportunity to create customer satisfaction, putting your brand top of mind and allowing consumers to not only engage but create their own story that incorporates your brand.

Creating a brand experience that consumers can capture and share not only extends the reach of your brand, it also creates a lot of dialogue in participant’s social media posts. Research has indicated that consumers attending a live event have an increased intent to maintain brand loyalty.

Events are more impactful than they have ever been. Not only is a brand amplified through attendee’s social media channels, an event or an experience, but it also provides a host of content that can be promoted widely long after the event has finished. A live event provides a great opportunity to create effective and engaging video content that can be shared across multiple channels.

Consider if there is an opportunity for you to introduce more impactful events into your marketing plan to further engage consumers!

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